Privacy policy

Last updated: October 17, 2026

This Privacy Policy explains how Senza Spirits Inc., doing business as Noless Beverage Co. ("Noless", "we", "us"), collects, uses and shares personal information when you visit drinknoless.co (the "Site"), buy from us, sign up for our emails, or otherwise interact with us. Our store serves customers in the United States.

Information we collect

Information you give us

Contact and order details: name, email, phone, billing and shipping address, and what you buy.
Payment details: entered at checkout and processed by Shopify and its payment partners. We don't see or store your full card number.
Account details: if you create an account, your login and order history.
Marketing preferences: your email (and phone, if you opt in to texts) when you subscribe to The Edit or our offers.
Things you send us: quiz answers, reviews, comments, submissions to The Edit, trade and sample requests, and messages to customer support.

Information collected automatically

Device and usage data: IP address, browser and device type, approximate location derived from IP, pages viewed, links clicked, referring site, and time on the Site.
Cookies and similar technologies: used to keep your cart working, remember preferences and understand how the Site is used. See "Cookies" below.
Email engagement: whether our emails are opened and which links are clicked.

Information from others

Service providers (for example, delivery status from carriers) and social platforms (for example, when you interact with our posts).

We don't collect sensitive personal information such as health information, financial account numbers or precise geolocation, and we don't ask why you choose to drink or not drink. We don't knowingly collect information from children, and we don't use personal information to train large language models.

How we use information

To process and deliver orders, handle returns, and provide customer support.
To run your account and remember your preferences.
To send The Edit, order updates and, if you've opted in, marketing emails or texts.
To personalize the Site, recommend drinks (for example, quiz results) and show reviews.
To measure and improve the Site, our products and our marketing.
To prevent fraud, secure the Site, comply with law, and enforce our Terms.

We share personal information only with:

Service providers that help us run the business, under contracts that limit their use of it: Shopify (store, checkout, payments, analytics), our fulfillment and warehouse partners and shipping carriers, Klaviyo (email and text messages), and the apps that power features of the Site such as our cocktail quiz and product reviews.
Marketplaces like Amazon and TikTok Shop, if you buy from us there. Those purchases are also covered by the marketplace's own privacy policy.
Legal and safety reasons: to comply with law or legal process, protect rights and safety, or prevent fraud.
Business transfers: if we're involved in a merger, financing, acquisition or sale of assets, as part of that transaction.
With your consent or at your direction.

We don't sell your personal information, and we don't share it with third parties for targeted advertising.

Text messaging: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories above exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties, except the aggregators and providers that deliver our text messages.

Cookies

We and our service providers use cookies and similar technologies for essential site functions (like your cart) and to understand how the Site is used. You can control cookies in your browser settings. We don't currently respond to "Do Not Track" signals because we don't track you across other sites.

Emails and texts

You can unsubscribe from marketing emails at any time using the link in any email. If you sign up for texts, message frequency varies, message and data rates may apply, and you can reply STOP to opt out or HELP for help. Consent to texts isn't a condition of purchase. We'll still send order and account messages after you opt out of marketing.

Your privacy rights

Depending on the state you live in (including California, Texas, Colorado, Connecticut, Virginia and other states with consumer privacy laws), you may have the right to:

Know and access the personal information we hold about you, and get a portable copy.
Correct inaccurate information.
Delete personal information we have about you.
Opt out of the sale of personal information, targeted advertising and certain profiling (we don't do any of these today).
Not be discriminated against for exercising your rights.
Appeal if we decline your request.

How to make a request: email hello@drinknoless.co with the subject "Privacy request", or write to Senza Spirits Inc., d/b/a Noless Beverage Co., Attn: Privacy, 701 Tillery Street, Ste 12 #B276, Austin, TX 78702. You don't need an account. We'll verify your identity by matching information we already have (usually your email and order details). You can use an authorized agent; we may ask for proof of authorization. We'll respond within 45 days, and if we need more time (up to another 45 days) we'll tell you why.

Appeals: if we decline your request, reply to our response with the subject "Privacy appeal". We'll respond within the time required by your state's law. If you're not satisfied, you can contact your state attorney general.

California residents: in the past 12 months we have collected the categories of information described in "Information we collect" (identifiers, commercial information, internet or network activity, approximate location, and product preferences) for the purposes described above, and disclosed them only to the recipients described in "How we share information". We don't sell or share personal information for cross-context behavioral advertising, and we don't use or disclose sensitive personal information. We don't share personal information with third parties for their own direct marketing.

How long we keep information

We keep personal information as long as needed for the purposes above: order records for as long as tax and accounting laws require (generally up to seven years), marketing data until you unsubscribe or ask us to delete it, and analytics data for limited periods set by the tools we use.

Security

We use reasonable administrative, technical and physical safeguards, and our store and payments run on Shopify's secure platform. No system is completely secure, so please use a strong, unique password for your account.

Children

The Site isn't directed to children under 13, and you must be 18 or older to buy from us. We don't knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we'll delete it.

Visitors outside the United States

We operate and ship only in the United States. If you visit from elsewhere, your information will be processed in the United States.

Changes to this policy

We may update this policy. We'll post the new version here with a new "Last updated" date and, for material changes, tell you by email or a notice on the Site.

Contact us

Questions or requests: hello@drinknoless.co

Senza Spirits Inc., d/b/a Noless Beverage Co. · 701 Tillery Street, Ste 12 #B276, Austin, TX 78702, United States