a.k.a.

how a brother, a sister,
and too many bad mocktails inspired

a zero-proof spirits brand

I’d just moved to a new city. Didn’t know anyone.

So I kept saying yes:
Drinks after work, random meetups, late nights.

Not because I wanted to drink.
But because it felt like the only way to meet people
and feel part of the city.

Eventually, I got tired of it.

I didn’t want to stop going out;
I just didn’t want to drink every time.

So I called my sister, Noelani.
She’s been behind the bar for years.

So we made something better.

To shift the conversation from
“Why aren’t you drinking?”

to “Wait, what is that?”

Drink or don’t drink, you’re still invited.

Either way, we’ll make sure you have
something worth sipping.

That’s just the start.

Our newsletter, The Edit, goes deeper on the shift, the drinks,
and Proof-Optional nights that still bring the vibe.